HCA NEWS Andersen to be the Danish Frodo

The Hans Christian Andersen bicentenary may boost tourism in Denmark the way 'The Lord of the Rings' has in New Zealand.

By ms - H.C. Andersen 2005 - 20 February 2004

Just as the movie 'The Lord of the Rings' has given the tourist industry in New Zealand a boost, Hans Christian Andersen could do the same for Denmark - not least in connection with the Hans Christian Andersen bicentenary to be celebrated worldwide in 2005.

'The Lord of the Rings' was shot on location in New Zealand, and here they already talk of Frodo-economics, according to Danish daily Berlingske Tidende. Every tenth tourist to visit New Zealand quote a desire to experience the movie location as their prime reason for travelling to New Zealand.

Even without Frodo the concept can be duplicated in Denmark when the world celebrates the Hans Christian Andersen bicentenary next year - an event that represents a unique opportunity to promote Danish tourism.

"If we are up the task of conveying what Hans Christian Andersen's home country is about, we have a once in a lifetime opportunity to brand Danish tourism. Currently, there is much emphasis on storytelling, and that is exactly what Hans Christian Andersen is about," says Director of Public Affairs for HCA 2005, Christian Have, to national daily Berlingske Tidende.

He emphasises that the congress and trades fair industry in Denmark already enjoys considerable success due to the nation's tourism opportunities.