HCA NEWS Costumes from the HCA Show to be auctioned

Seven spectacular costumes from the Andersen show, "Once Upon a Time", will be auctioned in support of the HCA-abc Foundation that sponsors literacy projects worldwide.

By tkr - H.C. Andersen 2005 - 01 April 2005

The grand opening show of the Andersen bicentenary in Copenhagen on 2 April will feature a number of imaginative Andersen-inspired costumes. The Hans Christian Andersen 2005 Foundation in association with Danish national broadcaster, DR, will auction a number of unique costumes from the globally televised show via the web-based auction house Lauritz.com. The seven costumes up for auction are spectacular haute couture designs representing the Little Mermaid, the Sea Witch, the Chinese Emperor, the Snow Queen, the Prince, Death, and the Witch. See attached images of the costumes. All revenues from the sales will benefit the HCA-abc Foundation, which has been established to address illiteracy among children and the young in developing countries worldwide.

Project manager Merethe Eckhardt from DR, initiator of the auction, states: 
We are very pleased to be able to contribute financially to the HCA-abc Foundation and their important, wide-reaching undertakings that lie ahead. It is crucially important to show commitment the global issue of illiteracy among children and the young. In our day and age, where communication is of fundamental importance, addressing this global issue is crucial.
The auction will open at www.lauritz.com on Friday 1 April at 12.00, and the costumes will be on public display for the following ten days while the web-based auction takes place.

"Once Upon A Time" will be televised live to the Danish home audience on DR1 and to the wide world. The 120-minute show relates the life and work of Hans Christian Andersen in music, dance and film. For the occasion, PARKEN will be transformed into an enchanting fairytale universe where a number of newly produced short films will relate the story of Andersen's life. Each fairytale will be conveyed in dance and music. Audiences at home and at the stadium will experience Connie Nielsen as hostess, legendary rock icon Tina Turner, pop star Daniel Bedingfield from New Zealand, Olivia Newton-John, Morten Harket from A-HA in duet with the rising New Zealand star Hayley Westenra, Jean Michel Jarre, the world-famous American opera singer Renee Flemming, Safri Duo, the Italian quick-change artist Ennio Marchetto, Sir Roger Moore, Harry Belafonte and Isabel Allende. The cast of 600 performers including a children's choir of 350 boys and girls, 28 ballet children from the Royal Danish Ballet, the Chinese acrobatics troupe, the Shenyang Acrobatic Troupe, and a large ensemble of dancers and singers.

Read more about the HCA-abc Foundation at www.andersenabcfoundation.org. For further information on the auction, please contact Have PR at tel.: +45 33 25 21 07 or Julie Køster from DR at tel.: 35 20 47 75.

Have PR & Kommunikation,
Tel. +45 33 25 21 07

Project coordinator:
Michael Feder, Email: , Mobile: +45 22 43 49 42

About the HCA-abc Foundation:

The HCA-abc Foundation was established in the spring of 2004 with the aim of addressing illiteracy among children and the young globally. Special emphasis will be given to children, young women and ethnical minorities in developing countries. Here the foundation will sponsor projects that will help ensure professional levels of teaching as well as literacy projects that provide the basic skills of reading and writing.

The worldwide celebration of the bicentenary of the birth of Hans Christian Andersen will be the prelude to a global campaign that is to promote awareness of the HCA-abc Foundation and its vision: to become a significant player in combating illiteracy. With the establishment of the HCA-abc Foundation, the Andersen bicentenary has been given the higher goal of seeking to address illiteracy among children and the young in the developing world.

Mette Holst, director of the HCA-abc Foundation.