Seiichi Takaki, Danish Consul and President of the Andersen Bakery Group
Seiichi Takaki is the President of the Andersen Bakery Group, established in 1948.
Today, Andersen Bakery Group consists of the bakery chains "Andersen" (78 shops: October 2004), "Little Mermaid" (457 shops, October 2004), and "Andersen Bakery Partners" (producer of frozen bread) and "Takaki Bakery", which a wholesaler supplying supermarkets and convenience stores.
The Andersen Bakery Group has organized "Denmark Fair" each year since 1984, and in 1983 the Andersen Group received the "Andersen Fairytale Prize" for their commitment to bringing not only Danish products but also the Danish way of life and culture to Japan.
Seiichi Takaki's statement on Andersen:
"The bakery was established in Hiroshima in 1948 and still honours the principles of the fonder, Shunsuke Takaki, who first tasted Danish pastry on a visit to Denmark. The bakery takes its name from Hans Christian Andersen, the Danish storyteller who has nurtured the hopes and dreams of children around the world."